Dev Log #1.9 - Game design & Marketing

It’s not just art and programming, there is also game design, and even marketing.

The tech tree allows you to learn how to construct new buildings and ships, but also weathering the storm better when incoming events knock you off course. The buildings might be grouped by type, so that we can design items and perks that affect a thematically coherent group. Perhaps advisors could be associated with up to two of these colors (Industry, reycycling, organize, and Design).

As far as marketing goes, I have to figure out the elevator pitch, so I wrote down 6 options and will do A/B testing.

1. “Ecology meets DIY bricolage in this anticapitalist shipbuilding game.”
2. “An ecological shipbuilding and fleet management game”
3. “An ecological shipbuilding game set on the Breton sea.”
4. “Ecology meets Anarchy in this shipyard management game.”
5. “The people’s sailing fleet won’t build itself- an anticapitalist shipbuilding game.”
6. “Squat a hangar and building sailing ships while trying to weather the storms.”

Thank you to Yardies for Supporting us so we can keep hiring talented devs (and buy food for Amir’s cat)! We are pausing for the weekend to bring you Dev log #2 (hopefully next week ) which will go into our approach towards environment art.

• Shipyard Devlog
• Indie Dev
• Game Design
• Marketing